Helen started her career at L’Oréal, quickly discovering a passion for instore marketing and a commitment to best in class excellence. Through various in-house roles, her skills grew from creating small retail displays into full store experiences. Since going freelance in 2014, Helen has delivered countless retail projects, helping brands bring their creative vision to life instore.

With her extensive experience in both the UK and global markets, she identifies strategic opportunities and builds cross-functional relationships to deliver the right solution, on time and on budget. Through a network of trusted suppliers, she offers 2D design, 3D renders, technical drawings and bespoke manufacture at the right cost.

Available to consult on adhoc projects or create long-term partnerships.